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From:
KETCHUM
Kathleen Bertolani
1050 Battery Street, San Francisco, CA 94111
(415) 984-6121
kathleen.bertolani@ketchum.com

For:
CALIFORNIA DRIED PLUM BOARD
Richard Peterson
(916) 565-6232
rpeterson@cdpb.org

SACRAMENTO, CA (September 19, 2005) The Digestive Health Organization (DHO) is pleased to announce the launch of its Web site www.digestivehealthorg.com. The DHO, created by the California Dried Plum Board, is devoted to raising awareness of the importance of good digestive health among healthcare professionals, researchers and the general public. The Web site includes both health professional and consumer information.

According to the American Gastroenterological Association, Americans report more than 81 million cases of chronic digestive problems each year. Chronic digestive problems may include heartburn, abdominal pain, constipation, diarrhea and nausea with Gastroesophageal Reflux Disease topping the list costing 9.8 billion dollars in medication, doctor visits and time lost from work.

“Maintaining good digestive health is important because it affects all aspects of one’s life,” said Dr. Leo Treyzon, a fellow within the Division of Digestive Diseases and Clinical Instructor in the Department of Medicine at the David Geffen School of Medicine at UCLA, and advisor for the DHO. “Patients themselves must be involved in prevention. They must be inquisitive and take an interest in their digestive health. An important way to maintain good digestive health is to eat a diet rich in fruits, like dried plums, berries and apples – vegetables like broccoli and red peppers, as well as foods containing fiber protein, calcium and Vitamin D,” said Treyzon.

With the launch of the new DHO Web site, health professionals and consumers will be able to access information on eating to build and maintain good digestive health. It also includes professional resources such as summaries written by key researchers from a Digestive Health Summit that was held in March of 2005. At the summit, key national and international experts in the gastrointestinal field came together to discuss and shed new light on the connections between high fiber fruits and vegetables and digestive health. The DHO Web site offers people a way to become informed and take steps towards living a healthier life. It will also serve as a forum for health professionals and consumers to talk to one another about digestive health. The DHO Web site also includes a short quiz that individuals can take to evaluate their own digestive health, background on the Digestive Health Organization and its advisory board made up of seven leading authorities in the field.

About the California Dried Plum Board

The CDPB represents 1000 dried plum growers and 22 dried plum packers under the authority of the California Secretary of Food and Agriculture. Revered as part of California’s rich history, the dried plum remains a vital player in California’s economic wealth. A convenient, healthy snack for today’s busy lifestyle, California produces 99 percent of the United States’ and 60 percent of the world’s supply of dried plums. For more information regarding California dried plums visit www.CaliforniaDriedPlums.org.

About the Digestive Health Organization

The Digestive Health Organization (DHO) was created by the California Dried Plum Board to raise awareness of the importance of good digestive health among healthcare professionals, researchers and the general public. The DHO is dedicated to creating a forum where individuals can share their knowledge and insights into good digestive health.